One in three young people consider the Internet as important as food, air and water

11/11/2011 às 15h10

A challenge: try talking a youthful for a long period of time without them trying to connect to the Internet using your cell phone or other gadget. According to Cisco System, it is virtually impossible.

In a survey released by the company in September, the result was impressive: one in three students or young professionals (ages 18 to 30 years) sees the Internet as crucial as the basic elements of life air, water and food.

To be more accurate, 55% of the 1,400 students (between 18 and 23 years) and 62% of 1,400 young people already employed (24 to 30 years) respondents stated that they could not live without internet and classified as part of their lives.

In another question, 40% of students say the Internet is more important than cars, dating or parties. Among those who already work, the figure was 27%.

Newspapers in low, while more than half of the two categories judged tablets and smartphones as the most important technology items in their lives, only 4% of young people read newspapers said (physical paper).

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Companies adhere to the Internet to reach consumers, increasingly participatory

28/10/2011 às 17h21

The virtual market led many changes in marketing and communication. Proof of this, is that recently it was easier to reach and influence consumers while this communication began to be targeted a lot. The dominance of traditional media was more effective and today, are thousands of channels of communication.

The scenario has changed for businesses and is becoming less common traditional channels, like TV or radio, to obtain the majority of media investments for an advertiser. "Companies today are seeking the best channel and path to reach consumers," says Flavio Salles, managing partner of Sun-MRM.

The Executive notes the change in the behavior of stores in relation to the field of media by users, who can now buy products in stores that are open 24 hours. For them there is more prime time as they are in constant motion and are no longer passive spectators as before. Today they want to learn, interact and participate. This, incidentally, is the keyword. Participation. "He [the consumer] wants to talk whether by Internet or by other means. There is a radical shift from the conventional world, "says Salles.

It is becoming more and more common to see companies turning atoms into bits. Last year, for the first time, Internet has surpassed sales of traditional bookings for travel in the United States. Another advance on the Internet as a medium and as a sales channel in the UK is that the insurance industry earned 39% of purchases over the web. In this same country, investments in online media this year will be higher than on TV, since the virtual audience is larger than traditional television in that country.

Perhaps music is the market that had more changes with the arrival of the Internet. According to Flavio Salles, there is a delay in the reinvention of the industry, but it is a fact that the exchange files in Intermet grows maddening. The most innovative action of a band in favor of the Internet was made recently by Radiohead. The band released an album through the site where the users have contributed to the amount he thought appropriate. "In all, 1.2 million albums sold at an average price of U.S. $ 8.00," says Salles.

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IT in Brazil will grow 13% in 2011

14/10/2011 às 16h26

Brazil is now the 8th largest IT market in the world, with over 37 billion dollars and is expected to grow, by the end of this year, about 13%, reaching the figure of more than   $42 billion, according to a study by IDC (International Data Corporation).

The global market for IT should end the year 2011 with more than a trillion dollars, an increase of 7.5% over 2010.

Besides Brazil, other countries should grow in a short period, especially Russia, India and China. The IDC studies demonstrate that China can register an increase of approximately 21% in the IT industry in 2011, followed by Russia, which is expected to grow 20% in the period. Since India has a development of approximately 11% in the sector.

The IDC is estimated that the global infrastructure market to grow 2.7% in 2011 compared to the previous year.

The analysis considered the markets for implementation services, support and operations management, infrastructure software, servers, storage and networking equipment. Brazil has 1.9% of the world scenario of infrastructure and is expected to grow 7% this year, reaching 13.5 billion U.S. dollars.

The main change in the scenario infrastructure is related to so-called "third wave of technology," particularly influenced by mobility. IDC studies show that in 2015, Brazil will sell more phones than smartphones.

In addition, mobility is also boosting the market for cloud computing and consumerization. According to IDC data, 74% of companies provide employees with remote access to one or more enterprise applications through the Internet.

The data indicate that in 2020 the world will have 2.6 billion mobile phones and 25 billion devices that will facilitate the daily life of people. According to IDC, within five years, smartphones will account for $ 50 billion tablets and by 12.7 billion dollars.

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Generation Z: Who are the consumers of the future?

04/10/2011 às 17h10

A lot has been said about Y Generation. Now it's time for the Z Generation (called Z-Gen). Shaped by children and teenagers - future consumers - this group has already outlined some trends that should stir up the attention of the market. Keeping some features from of  Y Generation, Z-Gen seems to be more concerned about sustainability and not willing to pay for products and services that can be found for free on the Internet.

The concept of generations before widely used by human resources, also gains importance in the market. Even not being possible to label people only according to their age, the definition may facilitate the understanding and development of corporate strategy. Similar to Y, Z-Gen is also agitated, less loyal to brands and used to perform multiple tasks. The difference, however, is that the new generation has all the features more intensified, because it has developed along with the latest technological developments.

"Z Generation was born with the joystick, the remote control and the cell phone in the cradle, while the Y saw it happen. If the Y want things happening in a fast way, Z-Gen wants it even more. It does not know how is the world without technology, "says Paulo Carramenha,  CEO of  GFK Brazil.

Regarding age, Y Generation is made up of youngsters aged from 20 to 30 years and Z by children and adolescents up to 17 years, while X Generation is composed by adults  from 30 to 45 years. Mostly, X Generation was born after the arrival of man to the moon, and saw the rise of the VCR and the PC, but went through a period of financial instability, which hasn’t happened with the youth of the Y, much more included in the market consumption.

The Y Generation has been developed in an era of economic prosperity, also witnessed big technological advances, such as the Internet, which caused them to grow stimulated by activities and performing multiple tasks. The characteristics, however, aren’t enough to define a group of people who suffer from several social, cultural and economic influences that end up reflecting on behavior.

Understanding the differences between generations helps in building the corporate strategy, but cannot leave out the profile of each consumer. "The most important is to realize that, regardless of age and generation, consumers are people. The brends are related to human beings”, says Carramenha.

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E-commerce within the reach of small businesses

29/09/2011 às 15h29

Low cost option for artists and small business: a virtual shop for online commerce overcome geographic limits for your sales.

The coolest thing is that you don’t need to be a web designer to make your "site store." You customize your page, contact directly customer and have an administrative system to manage your business. It is, undoubtedly, an option for anyone who wants to expand their sales and have no money to invest in a web site. The idea rolls out of the country, but the model is starting to get known in brazilian lands. Look at the example of Megafashion on www.megafashion.com.br.

In Brazil, the success of projects, buying and selling online is mainly due to new behavior of the users of Internet. According to a study commissioned by Visa and conducted by AméricaEconomia Intelligence, the most mature markets for e-Commerce in Latin America are Brazil and Chile.

The Brazilian e-commerce has grown more than in Latin America, with an increase of 170% in the country, between 2007 and 2009, comparable to U.$. 13.23 billion, registering a turnover of U.S. $ 21.8 billion. Market share in Latin America, Brazil is the leading country, with 61% of the total online consumption.

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A study conducted by Google and iProspect outlined the profile of the brazilian Internet users.

24/08/2011 às 09h28

A Study conducted by Mowa, pointed that 17% the 500 largest companies in the country who have adapted their websites for mobile access.

Brazilian companies are observing the opportunities offered by the use of cell phones and tablets. The number of companies that offers a version of their websites for smartphone grew 44% between 2010 and 2011, and reached 17% of the 500 largest brazilian companies, according to a Mowa’s research, firm skilled in technology.

In addition to the mobile version of corporate website, the study also assessed if large brazilian companies use text messages (SMS) to communicate and offer applications for cell phone. The conclusion was that only 7.5% of them use the three tools of mobility.

"Companies are losing a chance of relationship with their customers. Today, people from all social classes have cell phones in Brazil”, says Mowa’s vice president of technology, William Santa Rosa.

Since the end of last year, the number of cell phones in Brazil surpasses the population of the country. Altogether, there are 215 millions of enabled devices, according to the National Telecommunications Agency (Anatel).

The trend is that companies wake up quickly to the use of mobility tools in the process of customer loyalty. "It's a process similar to what happened with the growth of the Internet. In the beginning, had a few corporate sites, and today, the membership is almost 100%”, says Santa Rosa.

The pioneers in this process are usually banks, besides the telecommunications industry. Usage rates of mobility in the financial sector are above the average of companies: 30% offer applications for smartphones and tablets, and 35% have mobile site.

For banks using, the provision of services and customer information by cell may vent their traditional service channels such as branches and SAC.

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According to research, number of sites for mobile business grows 44%

16/08/2011 às 10h36

A Study conducted by Mowa, pointed that 17% of the 500 largest companies in the country have adapted their websites for mobile access.

Brazilian companies are observing the opportunities offered by the use of cell phones and tablets. The number of companies that offers a version of their websites for smartphone grew 44% between 2010 and 2011, and reached 17% of the 500 largest           Brazilian companies, according to a Mowa’s research, firm skilled in technology.

In addition to the mobile version of corporate website, the study also assessed if large brazilian companies use text messages (SMS) to communicate and offer applications for cell phone. The conclusion was that only 7.5% of them use the three tools of mobility.

"Companies are losing a chance of relationship with their customers. Today, people from all social classes have cell phones in Brazil”, says Mowa’s vice president of technology, William Santa Rosa.

Since the end of last year, the number of cell phones in Brazil surpasses the population of the country. Altogether, there are 215 millions of enabled devices, according to the National Telecommunications Agency (Anatel).

The trend is that companies wake up quickly to the use of mobility tools in the process of customer loyalty. "It's a process similar to what happened with the growth of the Internet. In the beginning, had a few corporate sites, and today, the membership is almost 100%”, says Santa Rosa.

The pioneers in this process are usually banks, besides the telecommunications industry. Usage rates of mobility in the financial sector are above the average of companies: 30% offer applications for smartphones and tablets, and 35% have mobile site.

For banks using, the provision of services and customer information by cell may vent their traditional service channels such as branches and SAC.

Source: http://economia.ig.com.br/

Image: jannoon028

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Web sales for Father's Day are expected to grow 20%

12/08/2011 às 15h01

The forecast is that sales through the Internet between July 31 and August 13, reach $ 625 million.

The e-bit predicts the categories of electronics (such as televisions, MP3 players and digital cameras), computer supplies and automotive accessories pull the sales. The average ticket this year is expected to close around R$ 330,00 versus R$ 363,00 the same date last year.

Picture: Danilo Rizzuti

Source: http://economia.estadao.com.br/

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IT area generates more mergers and acquisitions in the first half

02/08/2011 às 17h58

Source: http://www.dci.com.br/

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Billing sites is expected to reach $ 2 billion this year

02/08/2011 às 17h57

The deal is interesting for the sites, which often charge up to 50% commission to find hundreds or thousands of buyers for a product or service offered, but also records complaints. Reference in the provision of information from electronic commerce (e-commerce) for businesses and consumers, e-bit conducted a survey in March showing that more than half of respondents (61%) reported being familiar with the concept of collective buy.

Of this total, 49% said they had purchased an offer. The study also revealed customer satisfaction with the sites. Of the total of Internet users surveyed, nearly five thousand, 74% said they were at least satisfied and 11% dissatisfied. Among the categories of best-selling figured fashion & accessories (30%), electronics (18%) and computer accessories (12%). Most knew by recommendations from friends or relatives (37%).

According to one of the creators of the first aggregator site collective shopping sites on the Internet (SaveMe), Heitor Chaves, despite the inflated number of sites, only about one thousand are active and have daily offerings. For him, the market is far from exhausted and is evolving. "It's a very interesting marketing tool that has become a channel for promoting businesses," he says.

Complete that are currently offered products and services especially travel. "They're selling a lot," he says, considering that this is a new market for everyone and that the sites are learning and improving every day.

UNDERSTAND THE NEWS

Brazil is the third country with biggest audience in collective shopping sites, trailing only the United States and France, according to the website Stock Offerings. The U.S. leads with 10.4 million unique visitors.


Source: http://www.opovo.com.br/

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